Darussalam Media, with its product brand THE BRUNEIAN, consists of seasoned management and an editorial team that has assimilated media experience in terms of journalism and editorial practices. Their unique ideas in the online publication, a choke-full of knowledge for advertising and marketing through the use of the technology as a powerful tool for maximum impact in coverage towards the targeted audiences. Adequate working capital has strengthened its acquisition of these skills by focusing on paid partnership coverage on ePaper and broadcast advertising media as its core profit maker. These factors are why this business plan is utilized for Darussalam Media to use as a “road map” to achieve it’s a success throughout the coming years.